This edition of València Design Fest, thanks to the collaboration with L’ETNO (Valencian Museum of Ethnology), offers three free guided tours of the exhibition It’s Not Easy Being Valencian, a cross-sectional exploration of Valencian society through design:
· Book your spot for Wednesday, October 15 (4pm)
Limited availability.

In L’ETNO’s permanent exhibition, It’s Not Easy Being Valencian, a reflection is proposed on various issues using Valencian society as a reference — from the end of the pre-industrial world to the present day.

As with all cultures, Valencians face an uncertain identity future, caught between an increasingly homogeneous global culture and the desire to preserve traditions and practices that are seen as their own, rooting them in a specific territory and community.

All cultural identities — from the Valencian to the European — are subject to contradictions, tensions, and a lack of consensus. Some see these differences as something positive; others reject them. While some defend only their own identity with an exclusionary stance, others advocate for multiculturalism. What seems clear is that, far from being a closed issue, cultural identity is in constant evolution — a continuous dialogue among the diverse sensibilities present in society.

Each visit will last approximately two hours and will be led by the Director of L’ETNO, Joan Seguí, and the museum’s Head of Cultural Outreach, Education and Communication, Francesc Cabañés.

More information about the exhibition.

In 2023, L’ETNO was named European Museum of the Year by the EMYA Awards of the Council of Europe.

— Guided Tours — Tuesday 23/09/2025 (5pm), Wednesday 08/10/2025 (5pm) and Wednesday 15/10/2025 (4pm) | L’ETNO (C/ Corona 36, València) | Limited availability

Bookings: Wednesday, October 15 (4pm)