IKEA València joins València Design Fest with a day dedicated to design, reflecting on the creative process behind IKEA products and their experiential life in homes beyond their final design.
From 5:00 to 7:00 p.m., the talk space at the IKEA València store will host a series of presentations on how the design department works and what it’s like to design for IKEA:
· 5pm – The Creative Process at IKEA, with Patricia Cavestany, ID Leader at IKEA Spain
· 6pm – Talk by Inma Bermúdez: Creating an IKEA Product
Valencian designer Inma Bermúdez, National Design Award 2022, will headline a special event at IKEA València to uncover the creative process behind the Swedish brand’s products. In her talk, titled “Creating an IKEA Product”, she will share her experience and insights about her collaboration with IKEA and the conception of products that transcend objects to become meaningful experiences in the home.
Inma Bermúdez will explain how her Valencia-based studio designs for the Swedish brand, with whom they have collaborated since 2006. While every company has its own requirements and briefs that guide designers throughout the project, this long-term collaboration—nearly 20 years—has evolved into a relationship of mutual understanding. Over time, the designer has developed her own system within this partnership, now part of the valuable know-how she will share during this session.