Designing a festival is not just about picking shapes or colors — it’s about listening to what the city wants to say and turning it into an identity that tells everything without saying too much.
Limited spots. Free registration at: https://cei.es/matriculaciones/disenar-un-festival-antes-de-un-nuevo-documento/
Based on his experience creating the visual identity of València Design Fest, Chavo Roldán will open up the creative process behind this project. From this inspiring talk, participants will then dive into a hands-on workshop designing a campaign around sustainability, craft, and design in cities.
All of this, using only imagination, paper, and experimentation. No computers allowed. A session open to intuition, mistakes, and unexpected discoveries.